Posted: ( 28 October, 2021, Lusaka)
Job Purpose
This role is responsible for formulating the Authority Communication Strategy, disseminating information to the Public and other stakeholders and enhancing the corporate image of the Authority. It will act as ‘mouthpiece’ of the Authority and actively engage all key stake holders to ensure that timely and accurate information such as product development, growth strategy, coverage and quality of services is disseminated.
It will also be responsible for identifying key stakeholders and engaging them on an on-going basis for the benefit of the Authority. It will also oversee and coordinate all internal communication plans using such platforms as intranet and all other social media platforms, e-mail, bulletins, etc, to ensure uniform and consistent delivery of Authority messages.
Key Responsibilities
- Identifying key stakeholders of the Authority on an on-going basis and devising strategies of engaging with them on a sustained basis for the benefit of the Authority
- Facilitating the development and implementation of a communication strategy in order to guide information dissemination;
- Managing and coordinating research, surveys into stakeholder's perceptions and image of the Authority to achieve positive reputation for the Authority;
- Responsible for the Unit’s Budget and ensuring that utilization is within budget for all Communication and Public Affairs activities;
- Facilitating the Authority’s participation in official functions, media programmes and maintaining relationships with the media (press);
- Facilitating the development of brochures, documentaries, branded materials and advertisements in order to build the NHIMA brand and create awareness;
- Issuing press statements and responses to queries to ensure that a positive image of the Authority is always portrayed;
- Compiling and developing content for social and traditional media;
- Commissioning or undertaking relevant market research to inform decision making;
- Managing the Authority’s website and other social media platforms ensuring that all information housed therein is correct and current;
- Managing and coordinating all Corporate and Community Social Corporate Responsibility Activities;
- Planning, editing and writing content for a variety of internal communications media for the Authority such as a staff intranet, monthly magazine or regular email bulletin;
- Managing internal communications messages and branding rules ensuring that same are consistent across all internal media and for different departments of the Authority;
- Ensuring that all staff, units and departments are kept abreast of trending media and communications practices through in-house development programs,
- Handling internal communication response to crisis situations which could affect public perception of the Authority and reputation;
- Undertaking any other tasks/assignments as may be delegated by the supervisor.
Knowledge, Skills, Qualifications and Experience
- Grade 12 School Certificate with at least 5 Credits including English and Mathematics
- Bachelor’s Degree in Mass Communication, Journalism, or any related field.
- Minimum of 5 years of experience in an environment with many external stake holders
Competencies required for this Role
- Must have strong written and oral communication skills;
- Must have good interpersonal skills;
- Must have strong influencing and negotiation skills;
- Must have good presentation skills;
- Must have initiative and resourcefulness;
- Must be adept with the social media;
- Must be highly organized and work without supervision; and
- Proficiency in office applications such as Word, PowerPoint and many other relevant applications.