Posted: ( 26 March, 2024, Lusaka)

Job Purpose

The role of the Marketing Officer is to provide support to the Public Relations department, other departments, and directorates at the National Health Insurance Management Authority (NHIMA). In addition, the officer will be required to assist in managing the Marketing, Communication and Branding activities for the Authority. The role requires a dynamic and creative professional to assist in the development, implementation enhancement of the NHIMA brand.  The post holder will be expected to work across the entire marketing and communications brief covering branding, public relations, and marketing campaigns. This role will play an important part in ensuring that the NHIMA brand is presented consistently, campaigns are delivered to deadline, and that NHIMA remains visible to stakeholders and the public. 

Key Responsibilities

The key functions of the role will include but not limited to;

⦁Supporting the Public Relations department’s initiatives with the planning, executing, and tracking of marketing programs.

⦁Coordinating marketing campaigns, including copy, posts, scheduling, testing, and database management.

⦁Monitoring and reporting on marketing campaigns especially in the informal sector. 

⦁Assisting the Authority in the storage and distribution of NHIMA marketing materials to several stakeholders from time to time.

⦁Assisting the Head of the department in organising and managing events, trade shows, exhibitions etc when need arises. 

⦁Ensuring swift and timely delivery of communications to target audiences.

⦁Writing and publishing relevant material for newsletter and other channels.

⦁Assisting in management of the brand building for NHIMA. 

⦁Designing and development of awareness campaigns for brand positioning. 

⦁Providing administrative support to coordinate and organize market/customer satisfaction research.

⦁Assisting in the development and distribution of marketing and promotional materials.

⦁Monitoring, analysing and collecting member complaint reports from the Customer Service department.

⦁Any other duties as assigned by the Supervisor.

Knowledge, Skills, Qualifications and Experience

⦁Grade twelve (12) School certificate with 5 ‘O’ levels with credit or better including Mathematics and English Language; and

⦁Degree in Marketing, Public Relations, Communications or Journalism

⦁At least One (1) year experience in a similar role or closely related.

Competencies required for this Role

⦁Strong written and verbal communication skills.

⦁Must have proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, and Excel); scheduling appointments/updating calendars.

⦁Capacity to work independently.

⦁Must have good interpersonal skills and organisational skills; and

⦁Must have excellent time management skills and ability to prioritize.

⦁Attention to detail.

⦁Ability to constantly improve and optimize.

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